If you've been keeping an eye on the car market lately, you've probably noticed that the new 2024 Buick lineup looks almost nothing like the cars the brand was making even five years ago. For a long time, Buick had this reputation for being a bit "stodgy"—the kind of car your grandfather would meticulously wax on a Sunday morning. But things have changed. Buick is currently in the middle of a massive identity shift, and the 2024 models are the clearest evidence yet that they're aiming for a younger, more style-conscious crowd.
The first thing you'll notice across the entire range is the new logo. They've ditched the old circular badge for three separate shields aligned in a row. It sounds like a small detail, but it signals a fresh start. This year isn't just about a logo swap, though; it's about a complete design overhaul inspired by their "Wildcat" concept car. We're seeing sharper lines, thinner LED lights, and a much more aggressive stance than we're used to seeing from this nameplate.
The Envista: A Total Game Changer
If we're talking about the new 2024 Buick family, we have to start with the Envista. This is a brand-new nameplate for North America, and honestly, it's one of the most interesting cars released this year. It's a "crossover coupe," which means it has that sloping roofline usually reserved for high-end German SUVs that cost three times as much.
The wild part about the Envista is the price. It starts well under $25,000, which is almost unheard of for a vehicle that looks this premium. When you see it on the road, you might mistake it for a Lamborghini Urus from a distance (okay, maybe that's a stretch, but the silhouette is definitely sporty). Under the hood, it's got a tiny 1.2-liter turbocharged engine. It's not a race car by any means, but for zipping around town and commuting, it's surprisingly punchy and very fuel-efficient. It's clearly designed for someone who wants to look like they've "made it" without actually draining their savings account.
Refreshing the Encore GX
The Encore GX was already a solid seller, but for 2024, it got a significant face-lift to match the new brand aesthetic. It now sports that "shark-nose" front end that makes it look way more modern. The interior also got a massive tech boost. Buick squeezed a massive 19-inch diagonal screen into the dashboard—technically two screens under one piece of glass—which makes the cabin feel like a high-tech cockpit.
One of the best things about the Encore GX is that Buick finally brought the high-end Avenir trim to this model. Previously, if you wanted the fancy leather, unique wheels, and all the bells and whistles, you had to buy the bigger, more expensive Buicks. Now, you can get that luxury feel in a smaller, parkable package. It's perfect for people who live in the city but still want a quiet, plush ride.
Stepping Up to the Envision
Moving up the ladder, the new 2024 Buick Envision occupies that "just right" middle ground. It's larger than the Encore GX but not as massive as the Enclave. The Envision received a mid-cycle refresh that really leaned into the tech side of things. It now features a 30-inch ultra-wide display, which is essentially the centerpiece of the whole interior.
What's great about the Envision is how it handles the road. Buick uses something they call "QuietTuning" technology. They use a lot of sound-deadening materials, active noise cancellation, and even special glass to make the cabin whisper-quiet. If you've had a long day at the office and just want to decompress on the drive home, the Envision is like a rolling sensory deprivation tank. It's smooth, composed, and feels much more expensive than the sticker price suggests.
The Big One: The Enclave
For families or anyone who just needs a ton of space, the Enclave remains the flagship. While a totally redesigned version is technically looming on the horizon for the next model year, the 2024 version is still a powerhouse in the three-row SUV segment. It's one of the few crossovers in its class that actually has a usable third row. You can actually fit adults back there without them wanting to complain the whole trip.
The Enclave is where the Avenir trim really shines. We're talking about heated, ventilated, and even massaging front seats. It's a great alternative for someone who wants the luxury of a Cadillac or a Lincoln but prefers a slightly more understated vibe. Plus, the V6 engine in the Enclave gives it a towing capacity that the smaller four-cylinder models just can't match.
Why Buick is Moving the Needle
You might be wondering why Buick is making all these changes. The reality is that the SUV market is incredibly crowded. To stand out, you either have to be the cheapest, the fastest, or the most stylish. Buick has decided to own the "attainable luxury" space. They aren't trying to be a track-focused sports brand. Instead, they're focusing on making cars that look beautiful, feel quiet, and offer high-end tech for a reasonable price.
It's a smart move. Not everyone wants a stiff suspension and 500 horsepower. A lot of us just want a car that's easy to live with, doesn't break the bank at the gas pump, and makes us feel a little bit fancy when we get behind the wheel. The new 2024 Buick lineup hits all those notes.
Let's Talk Tech and Safety
Every 2024 model comes standard with the "Buick Driver Confidence" package. This isn't one of those deals where you have to pay extra for the basics. You get automatic emergency braking, lane keep assist, and forward collision alerts right out of the gate.
The infotainment systems have also been overhauled. They've moved away from clunky, slow menus to a system that's very smartphone-like. Most models now support wireless Apple CarPlay and Android Auto, which is honestly a must-have these days. There's nothing worse than having a beautiful interior ruined by a tangled mess of charging cables.
The Driving Experience
If you get behind the wheel of a new 2024 Buick, don't expect it to feel like a sports car. That's not the point. The steering is light, the brakes are progressive, and the suspension is tuned to soak up potholes like they aren't even there. It's a very relaxed way to drive.
Even the "Sport Touring" (ST) trims, which add blacked-out wheels and grittier styling, are still focused on comfort. They look "meaner," sure, but they still provide that soft, composed ride that Buick loyalists love. It's the kind of car that makes a four-hour road trip feel like twenty minutes.
Wrapping Things Up
It's a really interesting time for the brand. If you haven't looked at a Buick in a few years, the new 2024 Buick models are definitely worth a second look. Between the eye-catching Envista and the tech-heavy Envision, they've managed to create a lineup that feels cohesive and modern.
They've successfully pivoted from being "the car your parents liked" to being a brand that actually turns heads in a grocery store parking lot. Whether you're a first-time buyer looking for something stylish like the Envista or a family needing the cavernous space of the Enclave, there's a lot to like here. It's proof that you don't always have to spend six figures to get a vehicle that feels special. Honestly, it's just nice to see a brand find its groove and start putting out cars that feel this intentional and well-designed.